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When search engines like Googlebot search the Internet for content, it spiders the web pages and harvests links from each page. The crawler then searches other pages for links and indexes pages that link back and forth with each other.
Article directories use this technology allowing website owners the ability to link back to their site using keyword articles that trigger search engines to rank pages higher. Although common SEO methods specify that duplicate content penalizes a website ranking, Google has denied it. However, article directories often require unique content and use specific editorial guidelines and rules to help deter the manipulation of search results, such as keyword stuffing. |
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